The umbrella brand Schweizer Alpkäse supports this important recognition of quality products both financially and in communications.
All producers of alp cheese are cordially invited to submit their products in the five categories: semi-hard cheese, hard cheese, Hobelkäse, Mutschli and sheep’s and goat’s cheese for the Olma Alp Cheese Awards. The cheeses presented are evaluated and rated in the run-up to the Olma according to different criteria. Further information follows.
Already in the course of the alp summer a variety of alp products are offered for sale on the alp, in the farm shop, the village shop, and through wholesalers. Special attention should be paid to the packaging and labelling – so that the customer knows where the high quality product comes from and where he can buy it again.
When cutting alp cheese there are a few points to observe, for the customer at home doesn’t want to have only rind or serve up badly cut pieces of cheese on the table. The cutting tool should really cut and always be clean. Ideal cheese knives are the ‘Faust‘ knife (with the blade at right angles to the handle) or the double-handle knife. When cutting, care should be taken to avoid overlapping the centre. This ensures that even the last piece of cheese looks good. The cut surface of the chunk of cheese piece should not be dirtied by the rind because, as is well known, the eye shares in the pleasure of eating. In over-the-counter sales one should be ensured that the cheese dough does not come into contact with the fingers. Fingerprints are a no-go at the point of sale! After each cheese sale or portioning cooling is necessary for the cheese to retain its shape.
|Faust knife||Double-handle knife|
Even today one comes across products with poor packaging. These include packing with black protective foil or with newsprint taped with claw tape. This is not the way it should be done! It is important that a high quality foodstuff be also packaged appropriately. Many customers appreciate the possibility of re-wrapping alp cheese in coated cheese paper for storage at home. Schweizer Alpkäse makes available cost-effective packaging material for the sale of alp cheese. Members of the Schweizer Milchproduzenten (SMP) benefit from special conditions.
As an alp cheese producer or alp cheese producer and member of SMP you can borrow market stalls free of charge.
Up to two market stalls (400cm x 320cm) can be borrowed per request. From the beginning of October to the middle of August of the following year the stalls can be picked up in Schüpfheim (LU), and returned in the same state:
Tel: +41 41 484 11 10 / +41 79 439 77 11
Tel: +41 41 484 12 06 / +41 79 334 14 62
Adopt-an-Alp® is a programme that promotes and markets Swiss alp cheese in the USA.
Swiss alp farmers sell their products to America. Customers in the USA are cheese stores, grocery stores with well-kept cheese counters and upscale restaurants.
The website www.adopt-an-alp.com lists all participating alpine farms on a map of Switzerland, with a descriptive text. In the run-up to the alp season interested American customers choose their ‘own alp’ and undertake to buy a minimum quantity from this alp. During the alp season Adopt-an-Alp stays in contact with the participating farmers and maintains a blog on the website through which the customers can keep abreast of the life and activities of ‘their family and alp’.
Visual material and regular news are needed. This material goes on the blog, and the alp cheese businesses in turn make their final customer’s mouth water for alp cheese.
Fort Myers, FL (USA)
Tel: +1-239-246 0523